Step 1: Preparation
In order to make your campaign success, it’s need more than just a good product or service. Campaigns who raise 30% to 50% of their goal in the first week will has more chance to achieve their goal more than those who don’t. The secret behind the successful campaign is 'preparation'.
Why Building Email List?
Email is 33% more effective than other forms of outreach. Email is the way you will keep in touch with your community.
Create Social Media Account
Building your brand, increasing visibility and engaging with your audience is easier to do when you have a strong social media presence.
Plan from the first day to do in steps along the way. You must know who are you targeting? and plan to get attentions as campaign progresses.
Step 2: Network Planning
Create mail list
Your audience are made as many layers. Some may just get to know you, some may want to know more about your products/services, and some may need to get the deep information from you.
Get your list grow bigger. Motivate people to sign up with you to get some advance or privileges profit from you.
Social media plan
Put your personality into it, and make sure you are telling your story on each channel. Plan on what type of media can be posted to each social media such as images, text, video, link... etc.
Social media acitivites
Be creative about engaging audiences via social media to get attention. Create a campaign to make people share your story and posts.
Step 3: Crafting Campaign
Create a Story Roadmap
Determine what story will be at the heart of your campaign.Use everyday language (no jargon) with words that convey confdence in your project and explain:
- WHY you are doing this campaign
- WHO the campaign will beneft
- WHAT is the inspiration of this campaign
- WHAT the campaign actually is
- WHERE it will take place
- WHAT you’re raising money for—and where it will go (example, breaking down the total into buckets such as administrative costs, material fees, etc. so people can see that you’ve thought it out carefully.)
Keep it Short and Interesting
Grab the reader’s attention up front and fll in necessary details from there. Use callouts and quotes to visually draw readers in (like this!). Your sentences should be short and clear and use everyday language. The goal is to make your story relatable and understandable to everyone.
Pictures and video are more interesting than texts
The words in your pitch are important, but the visuals are often the most powerful element you can include in your campaign.
Step 4: Video Presentation
Tips for video!
Wow viewers in the frst 10 seconds
Introduce yourself or your team briefy and tell why you’re involved in the campaign
Your video should be no longer than 3 minutes, and ideally half that length
Step 5: Previlege Rewards
Set Up Your Rewards Strategy
Keeping reward tiers to a minimum. Campaigns with more than 6-7 reward options tend to be confusing
Simplifying your language for rewards. Make it clear exactly what they’ll get at each tier
Remembering to put yourself in your contributors’ shoes – what reward at what price would excite you?
Privilege rewards are an effective way to incentivize people to support your campaign. campaigns offering perks raise 143% more money than those that do not. Perks help you attract a larger audience, make people feel more valued for their contributions.
Step 6: Campaign Summision
Make sure to review all the parts to be correct and clean. And here is a few things you need to bear in mind:
Don’t expect magic
Every successful campaign need a lot of effort behind the scence.
concise ,compelling, interesting and sexy.
good picture, good quality, features your product.
plenty of beautiful pictures of your product.
what you are trying to accomplish, what you need and what you are going to do with it.
Make the crowd feel like it worth paying for. Remember the concept of limited edition.
Do not spam
please look closely on the feedbacks of your posts wither what kind of post reflect great feedback and the best in what time. That will optimize your posts.